Legal notice

MACE Legal Policy for Shopify (Health Beauty Direct)

Last updated: 30 June 2026

1. Introduction

This MACE (Misrepresentation, Accuracy, Compliance & Ethics) Legal Policy outlines how Health Beauty Direct ensures truthful representation of products, transparent business practices, and compliance with Shopify’s Merchant Guidelines, UK consumer law, and applicable advertising standards.

By using our website, you agree to the terms described in this policy.


2. Business Information

Health Beauty Direct Email: healthbeautydirectuk@gmail.com Address: 60 Melford Bridge Road, Thetford, IP24 2HH, United Kingdom Telephone: +44 7399 040257

This information is publicly displayed to ensure transparency and compliance with Shopify’s Misrepresentation Policy.


3. Product Accuracy & Representation

We commit to:

  • Providing accurate titles, descriptions, images, and specifications for all products.

  • Ensuring all claims (ingredients, benefits, usage instructions) are truthful and supported by manufacturer information.

  • Avoiding misleading language, exaggerated claims, or unverified health benefits.

  • Displaying correct pricing, VAT information, and stock availability.

If any product information changes, we update listings promptly.


4. Customer Transparency

Health Beauty Direct ensures:

  • Clear disclosure of shipping times, delivery methods, and return policies.

  • Honest communication regarding delays, stock issues, or order changes.

  • Immediate correction of any errors that may cause customer confusion.

We do not engage in hidden fees, deceptive promotions, or false urgency tactics.


5. Compliance with Shopify Policies

We strictly follow Shopify’s rules regarding:

  • Misrepresentation

  • Product authenticity

  • Customer data protection

  • Prohibited and restricted items

  • Ethical advertising practices

Any violation is corrected immediately to maintain platform trust and compliance.


6. Third‑Party Suppliers & Authenticity

All products sold by Health Beauty Direct are sourced from verified suppliers. We ensure:

  • Authenticity of branded items

  • Proper documentation where required

  • No counterfeit or replica goods

  • Full compliance with UK product safety standards


7. Customer Data & Privacy

We protect customer information in accordance with:

  • UK GDPR

  • Shopify’s Data Protection Standards

  • Ethical handling of personal data

Customer information is never sold or shared with third parties except for essential order processing.


8. Ethical Conduct

Health Beauty Direct operates with integrity by:

  • Providing honest customer service

  • Respecting consumer rights

  • Maintaining fair business practices

  • Ensuring all marketing is truthful and compliant with UK ASA guidelines


9. Reporting Issues

If you believe any part of our store violates Shopify’s MACE guidelines or UK consumer law, please contact us:

Email: healthbeautydirectuk@gmail.com Phone: +44 7399 040257

We will investigate and resolve the issue promptly.


10. Updates to This Policy

We may update this policy to reflect changes in regulations or business operations. All updates will be posted on this page with a revised “Last updated” date.